From the earth
for the self
for the self
Klei is a Brooklyn-based self-care company. Klei is committed to sustainability, promoting self-love, and giving back to our Brooklyn community.
10% of our profits are donated to Brooklyn community organizations.
We believe that taking care of the self should never be at the expense of others
For this reason, we are 100%:
🐰 Cruelty-Free 💧 Water-Free 🌿 Natural ♻️ Recyclable 💛 Charitable
Meet our founder, Valerie
Klei was started in 2017, while Valerie was working as a buyer & planner in the fashion industry in NYC.
Valerie rediscovered her childhood joy of creating natural products as a way to escape the stress of her fashion career, creating clay masks after work and on the weekends, and growing Klei through wholesale accounts.
Klei's founding principles of being earth-friendly and low-waste were inspired by Valerie's time in the fashion industry, and her frustration with the wasteful production process that is so common throughout the industry.
thank you, healthcare heros!
Giving self-care to our healthcare heros
We're partnering with Mask2Mask, a nonprofit in NYC providing women on the frontlines with forms of self-care during COVID-19. Donate $5, and we'll provide a healthcare worker with one of our mini masks!